SuSu
Creating just for the love of it.
I was the partner of a creative studio where every project was a challenge to go all-in completely for the sake of fun; to not stop building until we’re exhausted and grinning ear-to-ear. We focused on getting every detail right, bringing joy into the world, and leaving plenty of easter eggs along the way.
2016-2018
CO-FOUNDER
⬛️ In-house
⬛️ Agency
⬛️ Freelance
☑️ Self-Initiated
Branding
Art Direction
Designer
Web Designer
Photographer
Copy writer
The idea factory
Our studio was in Long Island City, Queens. Walking off the train I would navigate my direction by walking in the direction of the waterfront 🏭. They became a beacon for me. So when it was time to brand the studio I wanted to honor the smoke stacks.
The color palette came from both our love of archive materials, so I picked colors reminiscent of old paper, folders, and journals.
A few early word mark sketches & explorations that didn’t make the cut:
Logo variants
The SuSuniverse
A time lapse of us painting the studio.
“Ripping Cotton” Riso Print
Web
A simple archive of our work and studio. Wanted to reflect the monotone colors and layout of 1970s filling system, with texture to match it. If you visited, you got a photo on the wall/site.
Snackalong: Ocean’s Eleven
This project has it’s own whole damn page! Hell yeah. Check it out over here!
SuSuSundays
Your roommates are too loud. The library is too quiet. Your trusted cafe is... tired. All of this creative energy, with nowhere to put it. And worst of all, you’re hungry. How about you join us for SuSuSundays?
Whether it is coding, painting, editing, designing, or writing— come do what you do, at SuSu. It’s time set aside to work on that thing you’ve always wanted to work on. And best of all, we’re gonna make breakfast for you. (Nathan can’t really cook, but Kilian really can!) Make sure you’re dressed comfy to best channel the c~r~e~a~t~i~v~e~v~i~b~e~s.
Sometimes we stop to chat, or get opinions when we’re stuck. The idea is to respect the silence and indulge in the distraction. Maybe you'll get feedback from someone outside of your discipline which could lead to a brand new insight? Also, you know... there will be breakfast waiting for you. And wifi.
AND YES, the rumors are true! If you showed up to a SuSuSunday, you received a limited edition enamel pin to honor the special occasion.
Not sure if this helped invite more people or turned them away?
The FINAL FACT
Susu can also mean a type of informal savings club arrangement between a small group of people who take turns by "throwing hand" in West Africa and the Caribbean. Neat!