Further, Faster
Owning their great reputation.
Stony Brook is defining the future of how higher education is adapting to meet the needs of a changing landscape, eliminating the social mobility gap, and driving lasting outcomes for students and society— more than any other selective university in New York.
Our job was to show the continual excellence of Stony Brook’s offerings to new potential students and other peer educators. To accomplish this we extended a young brand for all messaging and creative to live within.
2019
Blue State + Stony Brook University
Creative Director
⬛️ In-house
☑️ Agency
⬛️ Freelance
⬛️ Self-Initiated
Branding
Art direction
Style guidelines
Voice & tone document
Messaging map
Photography
Script writing
Video production
Social strategy
Fast-track toward activating their full potential
The Further, Faster campaign is designed to help Stony Brook meet prospective students and informed peer educators. The rays of the Further, Faster replicate the momentum and trajectory of a student’s path with all its twists and turns and successes.
Enrollment 2019
Student and alumni videos
Over 2 very fast paced days with director Sam Baumel, we created 2 videos introducing the Further, Faster campaign. The first was aimed at attracting prospective students and the second for building reputation among academic peers. Their primary use was in paid media and the University’s social channels.
For prospective students we demonstrate the many ways in which Stony Brook will give them hands-on research opportunities, internships and job placement in nearby New York City, and a flourishing campus life.
For the academic peer audience, we featured stories that showcase what is truly unique about SBU: the University’s position as a premier research university and partnership with Brookhaven National Lab, SBU’s local and global impact, and the access and opportunities SBU gives students regardless of economic background.
Paid media campaign
A multi-month paid media campaign backed by extensive research and audience segment testing.
Reactions to finding the magazine popping up online
Sponsored content with established academic journals:
The Chronicle of Higher Education: How Stony Brook Is Reshaping Global Conservation and Sustainability →
Gala 2019: The Journey Ahead
To inspire the Stony Brook alumni, luminaries, faculty, and students SBU shared what they’ve accomplished in 60+ short years as a University.
SELECT PRESS from the PROJECT
Telly Awards: Bronze Award Winner
Stony Brook: Gala Honoring Dr. Marilyn Hawrys Simons Raises Record $28.2 Million
The FINAL FACT
The Roth Pond Regatta is a boat race held at Stony Brook University's each year. Students build their own boat out of the strangest materials they can find and race from one side of Roth Pond to the other.