Quartzy education
Science ebook launch
Quartzy creates automated database tech for laboratories to simplify their process. As a new company in the tech/science space, they wanted to launch an set of education resources for the community and to use as a lead generator. It needed to be more flashy than the brand has been developed already to attract new customers. It also needed to scale for future volumes.
2017
Art Director
⬛️ In-house
⬛️ Agency
☑️ Freelance
⬛️ Self-Initiated
Print design
Collage layout
Visual guidelines
Market research
Marketing
Scaleable design for cloning content
A retro science manual/digital collage aesthetic was utilized and built out book and it’s graphics. This approach would let the brand’s color style library take the lead, without needing to overuse stock photography. The design and page layouts were built to be flexible and readable across any device.
The FINAL FACT
Cloning is a ubiquitous multi-step technique in molecular biology labs, and involves inserting a target gene into a circular, double-stranded, self-replicating plasmid vector backbone that is carrying an antibiotic resistance gene (most often ampicillin or kanamycin).