Original pickup truck emoji design
Pickup Truck Emoji
In 1917, Ford invented the pickup truck and in 2020, Ford brought the pickup truck to your phone. 🛻
It all started because the team tried to slack a truck emoji and was shocked it was missing. While already partnering with Ford on a separate community outreach projects, I brought in the pitch. Ford had to do this— they invented the truck! And not to mention having 40+ years ranked as the best selling pickup. Ford is trucks is America. It would allow the company speak to the next generation of vehicle owners and after all, emoji are forever.
2019
Blue State + Ford
Creative Director
⬛️ In-house
☑️ Agency
⬛️ Freelance
⬛️ Self-Initiated
Art direction
Script + Storyboards
Video Production
Comms plan + celeb outreach
Launch campaign
Research & Social listening
Proposal writing
When The Pixel Hits The Pavement: #TruckEmojiNow
Voiced by Bryan Cranston. Filmed in downtown Detroit and the Ford factory in Dearborn, MI. The emoji gets the full vehicle launch treatment: all the classic moments Ford would traditionally use in a vehicle release, covering each step in the build process and making it Ford Tough. (Launched on World Emoji Day)
Click for the 8 page proposal
Proposal for the Unicode Consortium
We argued the existing need by compiling data from Google Trends and social listening. Ford had the added benefit of being able to use national & international truck sales to prove popularity. It included potential emoji designs for Apple, Facebook, Microsoft, and black+white symbol.
To see how it turned out on every platform, go to Emojipedia.
Spotted IRL in some bar on some night
