We Speak NYC

Talking the talk.

We Speak NYC is an Emmy-winning educational series produced by the NYC Mayor’s Office of Immigrant Affairs to help English language learners improve their language skills while learning about city services and their rights. The episodes tell the stories of New Yorkers who have come from all over the world to make NYC their home.

I worked with the creative team to relaunch the brand for season 2. The photoshoots featured real We Speak students, of every age, in every borough of NYC. The ads were displayed across the city on buses, subways, and billboards.

 

2018

Blue State + NYC Mayor’s office of immigrant affairs

photographer

⬛️ IN-HOUSE

☑️ AGENCY

⬛️ FREELANCE

⬛️ SELF-INITIATED

Art Direction

Production

Photography

Photo editing

 
 
 
 
 
 

Bonus! Some behind the scenes photos

 
 

The FINAL FACT

According to the Endangered Language Alliance, over 600 languages and dialects are spoken in the New York metropolitan area, making it one of the most linguistically diverse regions in the world.