JDRF

From Type1 to type none.

JDRF is the leading non-profit research organization funding a cure for Type 1 diabetes. We were brought on to strengthen their digital fundraising, revitalize community engagement, and strengthen their advocacy program. We created video, interactive content, a paid media program, and many email streams.

Saw a 2000% digital revenue increase in first year. From there it only grew— across email, organic & paid social, and web we saw +68% YoY increase, raising millions of dollars.

2017-2019
Blue State + JDRF
Creative Director
⬛️ In-house
☑️ Agency
⬛️ Freelance
⬛️ Self-Initiated
Fundraising
Comms strategy
Content calendar
Art direction
Photography
Video production
Web design
Community building

Fundraising & engagement

Monthly deep dive education series “T1D Science, explained”

Policy activation and community story collecting

Web storytelling & quizzes

Beat The Heat

Summer can be a hard time for those loving with T1D. We created a interactive, beautiful, and fun guide to all summer activities.

Once of my favorite web animations was at the bottom with a corny dad joke on a melting popsicle:

T1D Through the Years

An interactive timeline to see how far research has come since you were born.

Get Quizzed by a Whiz Kid

Engagement quiz to experience the everyday difficulty of T1D.

*More than 54k people took it the first month.*

Carbohydrate Comprehension

Social engagement quiz to test knowledge of everyday food health that is base level knowledge for someone living with T1D.

#T1DYouDontSee

Social campaign and photo frame to shed light not only on the successes of living with T1D, but the hard days as well. A moment to remove the polish of social media and get real. Over 47k people participated during National Diabetes Awareness Month.

Homepage photography

Brought in real community members with T1D to be part of site-wide redesign.

Video

Celebration of Strength

National Diabetes Awareness Month 2017

The FINAL FACT

Sir Frederick Banting discovered & first used synthetic insulin as the treatment for diabetes in 1922.