Coors Light

How to Tailgate in New York City

With the Super Bowl hosted in NYC, Coors Light partnered with Funny Or Die for a guide to the classic past-time of tailgating. Between the towering skyscrapers, constant hustle and bustle, and reliance on public transportation, die-hard fans often have to think outside the box to get the party started in the Big Apple.

We grilled some “DISCREET STREET MEAT” in SoHo, had “TAXI CAB CONCESSIONS” in the Flatiron, geared up for “THE WOLFPACK OF WALL STREET,” saw the “FANDOM OF THE OPERA” on Broadway, used the subway in “NEXT STOP: CORNHOLE,” and finally were “ART-CORE FANS” at the MoMA.

2014

Funny Or Die + Coors Light

Art Director

⬛️ In-house

☑️ Agency

⬛️ Freelance

⬛️ Self-Initiated

Producer

Art Direction

Photography

Graphic Design