AWFK

Banding together.

A electronic band in Boston released their first album but first they needed a name, logo, photography, album art, and video visualizers.

After a few conversations about their sound, ambition, and influences we developed a feel for the record’s visuals: partying as an escape paired with the constant feeling of isolation during the pandemic.

Check out the record below, I love it.

 

2021

Creative Director

⬛️ IN-HOUSE

⬛️ AGENCY

☑️ FREELANCE

⬛️ SELF-INITIATED

Art direction

Naming

Branding

Photography

Graphic Design

Motion graphics

 
 
 
 
 
 

MUSIC VISUALIZERS

 
 

This one is my fav! 🤙

 
 
 
 
 
 

 

The FINAL FACT

When creating options for the name of the band, I thought of “shelixir” (It’s elixir, but gendered female…) which is maybe one of the dumbest things I have ever thought of! I do like how AWFK can be pronounced “Aww, fuck!